Super – The super user role can access all customers data and manage system user information (add, delete, change) Note, if you give this access this person will be able to see everything.

Reseller – 

Customer Admin – It gives the customers the right to add user’s themselves for anyone in their company, manage alerts and manage the business directory.

Reports – This can be setup to be added by default to any new customer as this gives them access to view all of the reports on the system. The Report Subscription tab will also show which will allow them to set up their own reports.

Business Private – This will be given to a customer if they use the business VS private functionality.